Qooder - More Is More

Qooder is a four-wheeled hybrid of car and motorbike - more wheels, more movement, more… safety. Our brief was really to make an ugly bike look sexy, so we created this ‘More is More’ campaign, using dancers to highlight the fluid movement of the vehicle.

To launch the Qooder & eQooder at the Geneva Motor Show, we collaborated with Rankin & Hunger Magazine to shoot this fashion story. Each image features a different bespoke design, created specifically to mimic the futuristic nature of the bikes.

Looks by Jack Irving, Keko Hainswheeler & Jivomir Domoustchiev.